So you’ve discovered how easy it is to use the Broken Arrow Wear online design tool (nice choice). You already know how to make custom shirts — you pick a garment, click “Design Now,” add text or artwork, and boom… custom apparel magic.
But here’s the real question:
How do you create custom t-shirts that don’t just exist… but actually get worn?
Whether you’re creating custom t-shirts for your business, gym, brewery, family reunion, bike club, or side hustle, the difference between “meh” and “must-have” comes down to smart design choices.
Let’s break it down with five clever, easy-to-follow tips that will help you create personalized shirts people love — and that secretly work as powerful marketing tools.
First Things First: How to Make Custom Shirts Online (The Easy Part)
Before we dive into design strategy, here’s a quick refresher on how to make personalized shirts at Broken Arrow Wear:
- Browse our huge selection of custom T-shirts, custom hoodies, custom polos, and more
- Choose your favorite garment and click “Design Now”
- Pick from free templates or upload your own logo or artwork
- Add custom text, adjust fonts and colors
- Customize the front, back, and even the sleeves
- Submit your design — our pros handle the rest
Helpful Categories to Explore:
- Custom T-Shirts
- Custom Hoodies & Sweatshirts
- Custom Polos
- Custom Hats & Headwear
The tool is easy. The fun part is making it clever.
1. Start With the Purpose of Your Custom T-Shirts
Before choosing fonts or colors, ask yourself one important question:
Why are you creating custom t-shirts in the first place?
Are they for:
- Employees?
- Customers?
- Events?
- Brand awareness?
- All the above?
Example: Brewery Apparel That Works Overtime

Let’s say you own Stone Mountain Brewing Company. You want:
- Staff shirts that stand out
- Customer shirts people actually buy and wear
- A design that reinforces your brand identity
A smart move?
- One color shirt for staff
- Another colorway for customers
- A bold front logo with your brewery name
- A fun graphic on the back (beer mug, mountain, hop cone)
- Location or tagline on the sleeve
Now your shirt works as:
✔ Uniform
✔ Merchandise
✔ Walking billboard
That’s how to make personalized shirts work harder for your business.
2. Design With “Across the Room” Visibility in Mind
Custom apparel is one of the most affordable forms of advertising out there — but only if people can actually read it.
When creating custom t-shirts, imagine someone seeing it from:
- Across a grocery store
- In line at a coffee shop
- Walking past you on the street
Ask yourself:
- Is the text easy to read?
- Is the logo clear?
- Is it visually appealing?
Pro Tip:
If someone would wear your shirt even if they didn’t work for you — congratulations, you nailed it.
3. Simple Designs = Stronger Impact (and Lower Cost)
When learning how to make custom shirts, simplicity is your best friend.
Why?
- Clean designs are easier to read
- They look more professional
- They cost less to print (fewer ink colors = lower screen-printing costs)
Design Rule of Thumb:
- 1–2 fonts
- 1–3 colors
- Strong contrast between ink and garment color
Minimal doesn’t mean boring — it means intentional.
4. Use Free Templates & Fonts to Spark Ideas
Not a designer? No problem.
Our free online t-shirt design templates are packed with:
- Outdoor graphics
- Retro styles
- Bold typography
- Industry-specific artwork
Browse categories, try different fonts, and mix layouts until something clicks.
Need inspiration?
Search online for shirts in your industry (breweries, gyms, nonprofits, bands). Don’t copy — just take notes on:
- Font choices
- Layout balance
- Color combinations
That’s one of the easiest ways to level up when creating custom t-shirts for the first time.
5. Let Our Human Designers Make It Perfect (For Free)
Here’s where Broken Arrow Wear really shines.
Before your order prints, our on-staff professional designers review your design to ensure:
- Proper placement
- Clean print quality
- Correct sizing
- Centered artwork
And yes — human art services are 100% FREE.
That means peace of mind when learning how to make personalized shirts that look just as good in real life as they do on screen.
Ready to Start Creating Custom T-Shirts?
If you’ve ever wondered:
- How do I make custom shirts online?
- What’s the best way to create personalized shirts for my business?
- How can I design custom t-shirts people actually wear?
You’re already in the right place.
Start with our Custom T-Shirts
Level up with Custom Hoodies & Sweatshirts
Finish strong with Custom Hats & Accessories
Designing custom apparel doesn’t have to be complicated — it just has to be clever.
And if you need help? We’re always here.
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